Projects - Bronco

Advising on the pitch process for a search engine optimisation genius.

Bronco is led by the globally respected SEO genius David Naylor. David and his team know their stuff, and they also know that writing for business is not where their expertise lies.

When the opportunity to pitch for their biggest piece of business yet presented itself Bronco asked Kelvin to take their basic document and create something concise, easily understood and business winning.

His process was to put himself in the position of the recipient someone with good on-line knowledge, but not a SEO subject matter expert. Combining those thoughts with his own experience from scores of pitch documents Kelvin and Bronco created the business winning document.

With that major account win under their belt, Bronco and Kelvin will work together on further great pieces and on honing their entire pitch process.