Projects - Co-operative Financial Services

Rebranding The Co-operative Financial Services, telling the world and engaging its people.

The rebranding of the whole co-operative movement was set in motion by the government backed 2002 Co-operative Commission but didnít get underway for several years.

Kelvin joined The Co-operativeís Financial Services business (CFS) in 2005 to consolidate and restructure the communications functions. His obsession with the power of the brand soon led to him creating the brand and sponsorship department, leading to the rebranding project starting in 2007.

Working with design consultants Pentagram a clear and elegant brand architecture was created that sits well with the Group brand.